Welcome To My Instagram & Instagram Ads Workshop For Small Businesses
Where you’ll learn how to get the most out of the time you spend on Instagram, rather than just fumbling around hoping for the best.
You’ll get lots of tips, tricks and an introduction to
advertising on Instagram
MORNING
Which account type are you using?
Is it the right option for your business? There are several to choose from, we’ll look at each one.
The importance of creating the perfect Bio!
Having a well structured and optimised bio can help you get found more easily by your ideal client or customer.
The various algorithms
Did you know there’s not just one algorithm on Instagram but several?
What's working NOW?
We’ll explore the numerous strategies that are available to help you increase both engagement and followers.
The importance of captions
Captions play such an important part of success on Instagram. We'll look at both structuring and crafting great captions.
The power of hashtags & keywords
What are #, are they still important, how do they work, how to find the right ones, how many to use? Plus where do keywords come into it?
How to use overlays and filters
What are they and how to best use them.
WORKSHOP INFORMATION
DATE:
Chosen At Checkout
TIME:
9.30am - 4.30pm GMT
LOCATION:
Harrogate
LUNCH:
Included
PARKING:
Free
NETWORKING:
Network with Other Business Owners
BOOK YOUR PLACE NOW!
AFTERNOON
Geo-tagging
How, why and when to use it.
Understanding & creating Stories, Reels & Feed posts
What's the difference, when to use which and how effective are they?
Creating eye catching visuals
The importance of having good quality eye catching visuals.
Planning and scheduling
How a little planning and scheduling can save you hours of time.
Analytics
Where to find and how to read your post statistics.
Instagram advertising
A very basic overview of the advertising platform.
About The Trainer
Hi, I'm Rachel, a social media trainer, consultant, speaker and manager of over 11 years. Prior to that I was in sales and prior to that I was a shareholding director in an advertising and marketing agency.
I live in Harrogate, North Yorkshire but have worked with businesses small and large across the UK helping them demystify and master social media. In fact I've worked with over 9000 businesses.
I look forward to seeing you at one of the workshops
WORKSHOP DETAILS
Level:
Beginner / Intermediate
Where:
Harrogate
When:
Chosen At Checkout
Time:
9.30 am - 4.30 pm GMT
What To Bring:
Internet Ready Laptop & Mobile (setup and working)
Passwords
Any existing images/content you may wish to use on the day
What Others Have To Say About My Training
Rachel delivered a workshop to myself and 8 other people, all with different levels of experience and knowledge of using Facebook for business. Rachel was able to manage the learning curve for all of us, and delivered an interesting and informative and interactive workshop from which everyone benefited.
Excellent value for money, an enjoyable learning experience - highly recommended!!
Absolutely brilliant training. Highly recommend using Rachel. The training was well delivered in a way that was understandable. Will be putting it to good use at work. Thank you Rachel.
Rachel was unsure whether I'd get anything from the workshop, given that I'm also a social media trainer, she needn't have worried.
I had a thoroughly enjoyable day and learnt plenty, which helped me brush up on my Facebook skills!
Rachel, has a really nice relaxed delivery style and works with you as you fumble around, trying to ensure you press the right buttons or find the right menus.
I would highly recommend Rachel's workshops, whether you're a novice or a more seasoned user of Facebook and other social media.
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