It’s always a difficult one isn’t it, especially for a small business, that question of whether you should be blogging or not?? The truth is that blogging properly does take time but it’s time well spent when you consider all the benefits it brings to your business.
👨🎓 It’s no secret that Google loves fresh new website content and as a factor for SEO [search engine optimisation] nothing beats regularly publishing fresh, hot, relevant content in the form of a blog post.
👨🎓 Fresh new content also means that search engines have a reason to keep re-visiting your website.
Other reasons for blogging:
👨🎓 It provides extra indexed pages on the web through which your business can be found.
👨🎓 It is the most cost-efficient way to do Content Marketing.
👨🎓 It creates posts for all social media sites that remain visible 24/7, 365 days of the year – a free silent salesman for your business you might say.
👨🎓 It allows existing and potential customers to get to know, like and trust you.
👨🎓 It can help establish your credibility, expertise and authority.
👨🎓 It can serve as a portfolio for your offering which can lead to you being asked to guest blog.
👨🎓 Guest blogging can earn you money. Last year I was commissioned to write ten social media blogs on behalf of a council. How fab was that, getting paid to talk about what I love talking about – result!!
👨🎓 It’s also highly likely that your competitors are blogging already so you should be blogging too.
👨🎓 But if they aren’t, then blogging can provide you with that ever illusive competitive edge!
The trick of course is to learn how to blog successfully and it’s not just a case of just writing something, it takes a little bit more than that as I’m sure you already know.
If you are interested in learning ‘How to Blog Successfully’ then take a look at my small, friendly, relaxed and interactive workshops by clicking here ====>>> www.rachelmooresocialmedia.com/events