Welcome to this week’s Rachel’s Social Snippets #46 – The one where Zuck declares war on the whole advertising industry & TikTok gets fined for sending user data to China 😲😲
TikTok® – Publishes 2025 Fashion Playbook For Brands
TikTok has published a new guide for fashion brands that are looking to drive interest in the app, which includes a range of notes on key fashion trends, communities, TikTok ad tips, and more.
TikTok® – Fined $600 Million For Sending User Data To China
An Irish court laid down the fine for TikTok’s breach of the EU’s GDPR regulations 😱
LinkedIn® – Enables Users To Add Secondary Names For ID Verification
LinkedIn’s looking to make it easier for people who use alternate names to get verified in the app, by enabling the use of your real name when listed as a secondary title, when going through the verification process.
LinkedIn® –Takes First Steps Toward Creator Monetisation With ‘BrandLink’
With video consumption rising on LinkedIn, the professional social network is adding new ways for marketers to tap into popular video content, with an expansion of its Wire program, which it’s now renaming as “BrandLink”. Taking it’s first steps toward creator monetisation with ‘BrandLink’
Meta® – Finally Launches Its Own ChatGPT Competitor
(Including a jump scare-worthy announcement from Mark Zuckerberg.)
In the thick of Meta’s first-ever AI developer conference, LlamaCon, CEO Mark Zuckerberg hit the launch button on Meta AI — the company’s full-throttle answer to OpenAI’s ChatGPT.
Meta® – Mark Zuckerberg Just Declared War On The Entire Advertising Industry
Zuck’s vision for infinite creative would wipe out the way the whole ad stack works 😱
Threads® – Reaches 350M Active Users
It’s still got a way to go, but Threads is gradually closing the gap on X in terms of overall usage, with Meta’s answer to Twitter now exceeding 350 million monthly active users.
General – US Dept of Justic Confirms It Wants To Break Up Google’s Ad Business
We sometimes think of Google as a search company, but that’s merely incidental—Google is really the world’s biggest advertiser. That’s why the antitrust case focused on Google’s ad tech business could have even more lasting effects than cases focused on search or mobile apps. The court ruled against Google last month, and now both sides are lining up to present their proposed remedies in a trial later this year.
LinkedIn® Tips
Have you noticed that if you ‘SAVE’ a post on LinkedIn you tend to see the creator’s next post? That’s because you’ve just told the algorithm that you think that content is good and you want to keep it! So, if you want to see more posts from someone in particular click save!
The same happens when you ‘WATCH OR CLICK’ a post. You’re telling the algorithm that you want to see more from that person. So, don’t just scroll by, take some action—you’ll end up seeing more of the things you want to see in your Feed and making your LinkedIn® experience way more enjoyable.
Video: How to Match Your Video Style To Your Brand (Without Hiring A Designer)
So, you’ve filmed your business video and you’re ready to edit but something feels… off. Maybe it looks a bit bland. Maybe it doesn’t quite feel like your business. Don’t panic, it’s a common problem. Here’s how to fix it 👇
Article kindly provided by Clockwork Eye Video
WORKSHOPS:
Last Workshops For The Summer – May
Facebook, LinkedIn, Instagram, One-day, In-person, Harrogate LINK
Run by me – Rachel Moore Social Media
Online Workshop – Beginners Guide To Video Editing – LINK
Run by – Clockwork Eye Video
WEBINARS:
Camera Confidence & Presentation Skills – LINK
Run by Clockwork Eye Video
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Many thanks, as always, for reading this week’s Rachel’s Social Snippets #46!
Warmest regards.
Rachel x
Rachel Moore Social Media Trainer, Consultant, Manager & Speaker
7 x Award Winning Social Media Trainer & Consultant
rachelmooresocialmedia.com
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