‘Social Snippet #15’ brings you up-to-date with the latest strategic shifts from the giants of social media. Instagram™, YouTube™, TikTok™ and Meta™ who are all implementing significant changes aimed at improving user engagement and refining their platforms.

Here’s a quick overview of what’s happening 👇

Blue, pink and white background, brand colours of Rachel Moore Social Media with the wording 'What's happening in Social'Instagram™ – Is Sticking To Short Videos, Says Adam Mosseri

Instagram isn’t going to focus on longform video because it might “undermine” the platform’s “core identity to connect people with friends,” says  boss Adam Mosseri in a recent Instagram video. Yes, you can technically post Instagram videos to your feed that are as long as one hour, and yes, Instagram did try to push for longer videos with IGTV before shutting the app down! But now, shortform is where it’s at, Mosseri argues.

Meta™ – Shares Tips On How To Avoid Paying Apple Fees On Ads

With Apple’s 30% service fee now extending to all ads purchased in Meta’s main apps on iOS, Meta’s keen to help advertisers avoid paying the extra charges, and has implemented a range of options to make it easy to side-step Apple’s additional fees.

TikTok™ – Provides An Update On Its Data Safety Measures In Europe

We can share another update on Project Clover, our industry-leading initiative to provide even greater data security for our 150 million-plus European* community.

YouTube™ – Tests New Reddit-Like Community Spaces Feature For Creators and Viewers To Share Posts and Interact

YouTube has started beta testing a new Community Spaces feature. It’s a dedicated space for creators and their communities to share posts, interact, and have conversations. Users can filter posts within a Community by Top, Latest and Creator Posts.  Plus communities can also be public or private.

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Instagram™ – Fed Up Of Holding Down Your Finger To Pause/Stop A Reel?

No problem, Instagram™ now lets you pause/stop a Reel, without having to hold down your finger, and then play it again.

LinkedIn™ – 3 LinkedIn™ Myths

💥Myth 1 – The LinkedIn verification badge guarantees more views 😂

💥 Myth 2 – Bombarding your feed with content works best 😂 Actually it can reduce your engagement, annoy your followers and harm your reach.

💥Myth 3 – The longer the post, the better 😂.  Of course, dwell times still matters but your content also needs to be of great quality, otherwise you might just send your readers to sleep 😴

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What do you struggle with the most on social media?

✅ Visibility?

✅ Time?

✅ Writing copy?

✅ Engagement?

✅ Creating content?

✅ Generating enquiries?

✅ Maybe all of the above!

Why not let me help you with a 90 minute 1-2-1 power session 👇

📌 Private, bespoke 1-2-1 training 📌

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I hope you enjoyed Social Snippet #15.  Feel free to subscribe to further Snippets.

Many thanks for your support.

Warmest regards.

Rachel x

Rachel Moore Social Media Trainer, Consultant, Manager & Speaker
6 x Award Winning Social Media Trainer & Consultant
rachelmooresocialmedia.com
07904 007 660