Welcome to this week’s Rachel’s Social Snippets #40 – Another week, another wave of social media updates. From new platform features to security enhancements and emerging competitors, we’ve got everything you need to stay ahead in this ever-evolving digital landscape.

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X™ – Suffers Major DDoS Attack As Backlash Against Elon Musk Grows

X was intermittently down yesterday, in many regions, due to what X owner Elon Musk has claimed was a cyber attack on a large scale. And his reasoning—well, you’ll have to read it for yourself to believe it!

X™ – Adds Feed Sorting Options For Communities

X has rolled out its latest update for Communities, providing you with more options to sort posts within a community feed, which could encourage more active, topical engagement.

Instagram™ – Begins Live Testing of ‘Blend’ Reels Sharing Feature

Instagram’s been testing ‘Blend’ for more than a year, with this latest iteration now looking close to final, with a full onboarding explainer and dedicated graphics.

TikTok™ – Trump Says TikTok Deal ‘Coming Soon’

With 25 days to go to arrange a U.S. sell off deal under the current extension agreement, TikTok is seemingly getting closer to securing a U.S.-based partner to keep it in operation in the region. Or not?? Hard to say at this stage.

Meta™ – Expands Use of Face ID for Security Purposes

After testing out new facial recognition features for account recovery last year, Meta’s now expanding the option to high profile users in some regions, in order to detect potential scams and enable faster account recovery.

LinkedIn™ – Unveils New Experience Centre At Its UK HQ In The Heart Of London

Last week LinkedIn, the world’s largest professional network, opened the doors to its London Experience Centre – a new, innovative space that will bring together customers, social impact organisations and industry experts across hiring, B2B sales and marketing.

Twitter Co-Founder To Launch Social Media App For Face-To-Face Connections

In a digital landscape dominated by engagement metrics and infinite scrolls, Twitter co-founder Evan “Ev” Williams is preparing to showcase a new social media app at this year’s SXSW in Austin.

General – USCIS Plans To Collect Immigrants’ Social Media Information

The Trump administration plans to scrutinize the social media activity of immigrants seeking to enter the US 😱

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LinkedIn™Are You Doing This Wrong?

Are you creating posts on LinkedIn then adding the link into a group to try and increase your chances of engagement? If you are, make sure you’re adding the ‘correct link’ and not the one that LinkedIn is able to track and see that it was you who added the link into the group?

To avoid LinkedIn tracking your post, make sure you delete everything after, and including the ? i.e. everything I have highlighted in bold below 👇

https://www.linkedin.com/posts/rachelmooresm_linkedin-articles-newsletters-what-are-activity-7302251461978030080-93hU?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAR6QcIBqOGpY40IIzR-jpCLstWFg6vuasw

Rachel Moore Social Media

Video: The First 3 Seconds: Hook Your Viewer or Lose Them

Ever scrolled through social media, spotted a video and thought, nah, not for me before flicking past it in a second? Of course, you have…we all do it! That’s why it’s so important to grab your viewer’s attention in the first 3 seconds

Article kindly provided by Clockwork Eye Video

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Thanks for reading this week’s Rachel’s Social Snippets #40! I hope you found something useful or helpful.

Warmest regards.

Rachel x

Rachel Moore Social Media Trainer, Consultant, Manager & Speaker

7 x Award Winning Social Media Trainer & Consultant

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