Welcome to this week’s Rachel’s Social Snippets #73 – Bringing you the latest social media news to help keep you up-to-date.
LinkedIn™ – Continues To Add Users, Revenue
LinkedIn saw 30% growth in video ads in the most recent quarter.
Meta™ – Is Working on a Dedicated AI Chatbot For Group Chats
The chatbot, called Kai, will be able to help you find info within the group chat stream.
TikTok™ – EU Says TikTok Needs To Drop “Addictive Design”
The European Commission announced preliminary findings that TikTok’s addictive design, including features like infinite scroll, breaches the Digital Services Act and fails to protect users adequately.
ByteDance™ – Launches Impressive New AI Video Generation Tool
The new AI video generator is producing better results than other models.
YouTube Announces New Subscription Packages For TV
YouTube is making a bigger push into CTV subscriptions.
Anthropic Launches Claude Opus 4.6
Anthropic released Claude Opus 4.6, its newest model, featuring a 1M token context window in beta — a first for the company’s Opus-class models — along with stronger coding and agentic task performance.
Have you made the necessary LinkedIn™ algorithm changes yet?
LinkedIn’s latest algorithm update is favouring content that clearly speaks to a defined audience. Broad, generic posts are steadily losing visibility.
If your profile positioning isn’t aligned with the conversations you’re trying to start, your content is far less likely to reach the right people😪 even if it’s well written!
Specificity isn’t optional anymore. It’s the new visibility!
A few upcoming sessions you might find useful:
WORKSHOPS:
Creating Videos With OBS Studio (Interactive) – Clockwork Eye Video LINK
Creating Video For Business (Interactive) – Clockwork Eye Video LINK
WEBINARS:
Camera Confidence & Presentation Skills (FREE) – Clockwork Eye Video LINK
Setting Up Your Home/Office Studio for Video Production (FREE) – Clockwork Eye Video LINK
If the latest LinkedIn™ updates have left you unsure whether your profile and content are still working as they should, I’m happy to review and advise in a focused 1-2-1 session.
If you’d like to subscribe to further Snippets, please do so here.
The digital landscape rarely stands still. I’ll keep watching and reporting the changes so you can stay focused on running your business 🥰
Have a great week.
Warmest regards.
Rachel x
Rachel Moore Social Media Trainer, Consultant, Manager & Speaker
Award Winning Social Media Trainer & Consultant
07904 007 660 | 01423 529 708