Welcome to this week’s Rachel’s Social Snippets #67 – The one where you discover which is right – link in comments or link in body text❓
Meta™ – Is Retiring Its Like And Comment Buttons For Third-Party Websites
Another acknowledgment that likes are no longer as relevant.
Meta™ – Brings Enhanced HDR Dolby Vision Support To Instagram
Higher quality visuals coming to your IG feed.
Facebook™ – Launches Content Protection For Creators
The tool will enable creators to block unauthorized reposts of their content.
Instagram’s™ – Edits Adds Improved Caption Editing, New Effects
Edits is also getting a Boomerang-style reverse play option.
Threads Adds Podcast Promotion Tools
Now podcasts can be linked to Threads profiles. Now this could be interesting for those of you with a podcast!
X Will Soon Indicate If A Profile Is Using A VPN
This could help to highlight foreign-based agitators in the app.
General – Denmark’s Government Aims To Ban Access To Social Media For Children Under 15
Joining a growing list of countries cracking down on tech giants
LinkedIn™ – Should You Use External Links In Posts?
The short answer is yes! LinkedIn no longer penalises external links as harshly as it once did. BUT where you place the link depends on the goal of your post.
When The Link Should Go In The Post (High-Intent/Action Posts):
If you’re promoting anything that requires action like a workshop, event, lead magnet, sign-up page etc., add the link directly into the body of the post because:
✅ It keeps the message clear and the action easy
✅ Comments move and links get buried as engagement builds
✅ Readers don’t want to hunt for the link in the comments
When The Link Can Go In The Comments (Low-Intent/Optional Extras):
For example:
✅A supporting article for readers who want more detail
✅Templates or resources that only some people will need
✅A link to a past post, podcast or behind-the-scenes update
These are optional add-ons, so it’s fine for the link to sit in the comments rather than the main post because the engagement will be lower and the first comment doesn’t move.
Rule Of Thumb:
If the link is essential and you have added context ➡️ put it in the post
If the link is optional ➡️ put it in the comments 🥰
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Many thanks, as always, for reading this week’s Rachel’s Social Snippets #67!
Warmest regards.
Rachel x
Rachel Moore Social Media Trainer, Consultant, Manager & Speaker
7 x Award Winning Social Media Trainer & Consultant
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