Welcome to this week’s Rachel’s Social Snippets #53 – The one where I clarify if you should use hashtags on LinkedIn or not!
You may have noticed that there was no Snippet last week, that’s because I was on holiday in Canada and then on a cruise to Alaska. I had every intention of doing a Snippet but to be honest, it just wasn’t practical. So I took a week off 😘🙂 So let’s see what’s been happening whilst I was away…
Meta™ – Execs Settle $8 Billion Privacy Lawsuit
The last-minute agreement means Mark Zuckerberg, Sheryl Sandberg, and Marc Andreessen will not have to testify under oath about their oversight of user data
Meta™ – Launches Enhanced Marketing Messages In DMs
Meta’s added another element to help brands tap into the rise of messaging, with an updated version of its customer re-engagement messaging option, which enables brands to send ongoing promotional DMs to users.
Instagram™ – Edits Gets Improved Music Discovery, Improved Keyframe Editing And More
The updates keep on coming for Meta’s video editing app “Edits,” with the tool getting three new features to help creators customise and maximise their video content.
Instagram™ – Tests Auto Scroll Option for Posts
Instagram’s testing a new auto-scroll option with some users, which could make it easier to consume a heap of posts that are fed to you by IG’s algorithm.
Instagram ™ – Promotes DM Translation And Scheduling Features For Business Users
Instagram has expanded access to its DM translation and scheduling tools, with more businesses now able to access these options, providing additional engagement opportunities.
TikTok™ – Announces Beta Launch Of Its Songwriter Features
TikTok has added a new way to credit songwriters for their contributions, as another expansion of its music elements.
Threads™ – Adds Image Sharing In DMs
Adds another element to its DM functionality, with users now able to send photos in messages.
Instagram™ Tip – How To Stop Missing Your Favourite Posts?
There’s actually a ‘Notification Bell’ on all public Instagram profiles which allows you to subscribe to receive notifications for posts, stories, reels and live videos from that account which means you are less likely to miss new posts from your favourite accounts.
You can choose which type of notifications you want to receive by tapping the bell icon on a profile and selecting your preferences. The bell is situated at the top right of a profile and is visible once you ‘Follow’ a profile.
LinkedIn™ Tip – Hashtags—Should You Or Shouldn’t You Use Them?
Hopefully this will help clarify the situation…
LinkedIn hashtags are a ‘nice to have’ but not a ‘need to have’ these days. As LinkedIn’s feed algorithm has evolved since the arrival of hashtags, over a decade ago, it does a much better job of understanding what your content is about and matching it to the right audience.
Therefore Hashtags aren’t as important as they used to be, but they are still useful to people searching for specific trends or topics. So if you want to use hashtags for this purpose ensure they relate to a trend or topic and use no more than two.
WORKSHOPS:
Online Workshop – Beginners Guide To Video Editing – LINK
Run by – Clockwork Eye Video
WEBINARS:
Camera Confidence & Presentation Skills – LINK
Run by Clockwork Eye Video
Defend Your Business: Insider Advice To Stay Ahead Of Cybercrime – LINK
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If You’re Ready For More Focused Support, I Can Help You With:
1-2-1 Private, tailored training sessions. In person or via Zoom – LINK
In-house training. Staff or individuals – LINK
The Get MOORE Social training hub – a super affordable group training portal designed to help businesses with small budgets grow their confidence, sales and profits through social media – LINK
Or maybe you’re looking for a speaker for your event? LINK
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Many thanks, as always, for reading this week’s Rachel’s Social Snippets #53!
Warmest regards.
Rachel x
Rachel Moore Social Media Trainer, Consultant, Manager & Speaker
7 x Award Winning Social Media Trainer & Consultant
rachelmooresocialmedia.com
getMOOREsocialtraininghub.com
07904 007 660 | 01423 529 708
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