Welcome to this week’s Rachel’s Social Snippets #96 – I have to start with a huge apology for missing the last few weeks. Mainly due to a family holiday, work load and illness so something had to give but hopefully we are back on an even footing again now and can catch up on some of what’s been happening over the past week or so.
Meta™ – Removes Access Verification For Developers
The company is retiring a separate access review process for third-party apps and will rely on Business Verification and App Review instead.
Meta™ – Muse Creates Detailed Profiles of All Your Friends and Family
Millions have downloaded Meta’s AI agent Muse. But getting it to do your bidding comes with privacy costs.
Instagram™ – Tests Option To Open To Reels
The app has been prioritising Reels over its main feed for a while and this move suggests a further shift away from Stories.
Pinterest™ – New Beauty Guides Turn Saved Pins Into Salon-Ready Plans
Pinterest launched Beauty Guides, an AI feature that transforms saved hair and nail Pins into detailed salon plans. The tool provides stylist terminology, cost estimates, timing and maintenance advice. Users tap “Get the Guide” for actionable insights ready for real appointments. This update advances the platform’s push to turn inspiration into execution.
AI Favours Brands With An Active Social Media Presence
Social platform links appeared in a majority of Google’s artificial intelligence search results, according to a new study.
Social Media Platforms Have Not Ruled Out Execution Livestream
U.S. Secretary of Defense Pete Hegseth proposed that a December military execution be livestreamed, and many platforms have not yet weighed in, per The Verge.
Instagram Quick Tip: Don’t waste your ‘Name field’
On Instagram, your username and your name field are two different things.
Your username is your handle, for example: @rachelmooresocialmedia
Your name field is the bold line underneath your profile photo.
A common mistake is using the same wording in both places, which to be honest, is a waste of very precious space. Your name field is one of the places Instagram searches to understand what your account is about, and it can also help people quickly work out whether they are in the right place or not.
Instagram’s own guidance says search looks at text people enter and related usernames, bios and places, so using clear wording matters. Instead of simply repeating your business name, think about adding a useful keyword or phrase.
For example:
Instead of: Rachel Moore
Try: Rachel Moore | LinkedIn Trainer OR Social Media Trainer Yorkshire OR LinkedIn Training for SMEs
You don’t need to stuff it with keywords. Just make it as clear as you can.
A quick test:
If someone found your profile in search, would your name field help them understand what you do? If not, it might be worth changing.
Some useful workshops and webinar events happening over the next few days and weeks:
Workshops:
Creating Video For Business (Interactive Workshop) – Clockwork Eye Video – LINK
Creating Videos with OBS – LINK
Strategic Prompting and Deep Research for Smarter Business Decisions – Conker AI – LINK
Agents for your Digital Workforce – Conker AI – LINK
Free Webinars:
Which Video Editing Software Is Best For You? – Clockwork Eye Video – LINK
Smartphone Video Settings Explained – Clockwork Eye Video – LINK
Camera Confidence & Presentation Skills – Clockwork Eye Video – LINK
Amazon Sellers Support & Connect -Vicki Weinberg – LINK
AI Q&A – Paul De Kock – 4 pm each Monday – LINK
WordPress Course for Beginners – LINK
Does Your LinkedIn Profile Need A Facelift?
Have you looked at your LinkedIn profile recently?
You wouldn’t believe the amount of times I’ve delivered training to people who haven’t checked their profile in years and I really do mean years. Their profile is a CV, it has the wrong phone number, personal emails, sections missing and sections written to land them a job, not a new client.
Honestly, spend 5 minutes doing a bit of copy and pasting to check your profile positioning and lead generating effectiveness through my scoring app here
If you get below 80/85 then you need to be taking a look at how your profile is set up. You can, of course, speak to me about this. I’ll gladly help you improve your LinkedIn positioning and score.
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How do you feel about seeing a live execution via a social media platform? Let me know.
Warmest regards.
Rachel x
Rachel Moore Social Media
Award Winning Social Media Trainer & Consultant
07904 007 660 | 01423 529 708