Welcome to this week’s Rachel’s Social Snippets #65 – The one where you learn some Instagram Reels tips.
Meta™ – Adds Warnings To Protect Older Users From Common Scams
Online scams are a massive problem and knowledge gaps are a key factor that enable these schemers to operate. Meta have shared some advice that you can pass on to your parents, uncles and aunts who spend too much of their time scrolling through Facebook.
Meta™ – Is Axing 600 Roles Across Its AI Division
Meta is axing around 600 roles from its legacy Fundamental AI Research unit, known as FAIR, and its AI product and infrastructure division to reduce the team’s size. While cutting these legacy positions, the company continues to hire workers for its newly formed superintelligence team, a separate group which is being called the TBD Lab.
Meta/Snapchat™ – Zuckerberg, Mosseri & Spiegel Ordered To Testify In Child Social Media Trial
Meta Platforms CEO Mark Zuckerberg was ordered by a Los Angeles judge on Monday to testify at the first trial over the adverse effects of social media on younger users. Snap’s Evan Spiegel and Instagram’s Adam Mosseri were also ordered to testify at the trial being held in January.
Facebook™ – Simplifies Page Creation Process
Facebook’s rolling out a new way to simplify the process of building a business presence in the app, by giving users a clear delineation between ‘Company’ and ‘Creator’ profiles within the Page creation process.
Instagram™ – Adds Watch History for Reels
The feature will make it easier to find videos that you’ve previously watched but not saved.
YouTube™ – Launches New AI Tool To Fight Deepfakes
YouTube’s new likeness detection technology has rolled out to eligible Partner Program creators, allowing them to find and request removal of AI-generated content that features their face or voice.
Instragram™ – Reel Tips
- Don’t post with a watermark or logo – if you do you’ll see restricted reach.
- Keep under 3 minutes.
- Use music or dynamic audio – it doesn’t have to be trending but trending is great too.
- Post regularly, multiple times per week – so people know what to expect when they follow you.
- Experiment – great way to experiment is to use ‘Trial Reels’ these go out to non-followers.
WORKSHOPS:
Creating Videos With OBS Studio (Interactive Workshop) – LINK
Run by – Clockwork Eye Video
WEBINARS:
Practical SEO Workshop for Small Businesses & Charities – LINK
Run by – Polyspiral Web, SEO & Hosting
Defend Your Business: Insider Advice To Stay Ahead Of Cybercrime –LINK
Run by Cyber Bitesize
If You’re Ready For More Focused Social Media Support, I Can Help You With:
✅ 1-2-1 Private, tailored training sessions – in person or via Zoom – LINK
☑️ Onsite training (staff or individuals) – LINK
✅ The Get MOORE Social training hub – a super affordable group training portal designed to help businesses with small budgets grow their confidence, sales and profits through social media – LINK
☑️ Or maybe you’re looking for a social media speaker for your event? LINK
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Many thanks, as always, for reading this week’s Rachel’s Social Snippets #65!
Warmest regards.
Rachel x
Rachel Moore Social Media Trainer, Consultant, Manager & Speaker
7 x Award Winning Social Media Trainer & Consultant
07904 007 660 | 01423 529 708