Welcome to this week’s Rachel’s Social Snippets #83 – Bringing you the latest social media news to help keep you up-to-date.
Meta™ – Is Meta Really Dying?
The New York Times recently published an opinion piece suggesting that the company is at the beginning of the end, but it’s more complicated than that.
Meta™ – Is Preparing To Launch AI Agents To Undertake Tasks For
Meta’s agentic tools would introduce users to a new phase of automation, in which AI tools can act on their behalf.
Meta™ – Challenges UK Regulator Over Online Safety Fees, Fines
Facebook and Instagram owner Meta is challenging Britain’s media regulator Ofcom over how fees and penalties under the Online Safety Act are calculated, London’s High Court heard last Thursday.
Meta™ -Which AI Glasses Are Right For You?
Meta’s AI glasses do more than just help you see the world, they let you capture, share, and interact with it in entirely new ways. From capturing memories hands-free to tracking workouts and helping you stay in touch with your favourite people, they
blend iconic style with cutting-edge technology.
LinkedIn™ – Uses AI To Improve Feed Relevance
The company is using artificial intelligence-powered generative recommendations to assess user actions across the platform.
TikTok™ – Launches International Ad Platform Campaign
The company wants to showcase its value as a shopping destination with the new tagline, “Watch it. Love it. Want it.”
Why The LinkedIn Algorithm Matters
LinkedIn has reportedly said that more than 1.8 million feed updates are viewed every minute in the app 😧
That’s a lot of content for LinkedIn to sort through, so the algorithm matters because it helps decide:
✅ Who sees your posts
✅ Which posts appear higher in the feed
✅ Whether your content is shown beyond your immediate followers
✅ Which topics LinkedIn starts to associate with you
In simple terms, LinkedIn is trying to match the right content with the right people which means your content needs to be clear. If you regularly post about lots of unrelated things, LinkedIn may find it harder to understand what you want to be known for and who your content is most relevant to.
But if your profile, posts and engagement all point in roughly the same direction, you give LinkedIn clearer signals. So no, you don’t need to “game” the algorithm, but you do need to help it understand you and what you are trying to achieve!
3 Editing Tricks That Save Hours When Making Business Videos
Most small business owners don’t struggle with filming. They struggle with getting the video finished.
Editing is usually the bit that slows everything down. There are too many clips, too many choices and too much time spent trying to make everything look “perfect”. It doesn’t need to be complicated – click here to find out more
Some useful workshops and webinar events happening over the next few days and weeks:
WORKSHOPS:
Creating Video For Business (Interactive Workshop) – Clockwork Eye Video – LINK
FREE WEBINARS:
Which Video Editing Software Is Best For You? – Clockwork Eye Video – LINK
Smartphone Video Settings Explained – Clockwork Eye Video – LINK
Camera Confidence & Presentation Skills – Clockwork Eye Video – LINK
Amazon Sellers Support & Connect -Vicki Weinberg – LINK
Setting Up Your Home/Office Studio for Video Production – Clockwork Eye Video – LINK
Recent changes on LinkedIn mean your profile helps influence who actually sees your content. If it’s too vague or outdated, your visibility can quietly drop without you realising. If you’re unsure whether your profile is helping or holding you back, I offer focused 1–2–1 reviews with practical, straightforward advice on what to improve and what to leave alone. £125 for a 2-hour session.
You can download my free LinkedIn Profile Clarity Checklist as a starting point, but if you’d like a fresh pair of eyes on your profile, then book a focused review.
If you’d like to subscribe to further Snippets click here
Have a great week and I’ll be back next week as usual.
Warmest regards.
Rachel x
Rachel Moore Social Media
Award Winning Social Media Trainer & Consultant
07904 007 660 | 01423 529 708