Welcome to this week’s Rachel’s Social Snippets #98 – Bringing you the latest social media news to help keep you up-to-date. 🥰
LinkedIn™ – Adds Digital Business Cards
The platform is rolling out personalised, scannable displays that can be added to users’ digital wallets and used to facilitate offline connections.
LinkedIn™ – Tests Simplified UI (User Interface)
Menus on both desktop and mobile have been consolidated and some posts will see longer lead-ins as the platform experiments with new navigation options.
Meta™ – Outlines Muse AI Use Cases For Businesses
The company shared info on some of the more common business use cases for its Muse tools based on examples it has seen so far.
Meta™ – Offers Creative Targeting For Ads
The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.
Pinterest™ – Introduces New Programmatic Buying Solution
The deal will make ads on the platform available via a range of third-party exchanges, including those run by Yahoo, Amazon and Google.
YouTube™ – Shares Data On How Creators Are Using AI
A study commissioned by the platform found that nearly two-thirds of people posting videos want to insert themselves into the content using artificial intelligence.
Can Everyone Read Your Content?
This week it was my turn to deliver the education slot at my regular GenNet networking meeting.
I chose to look at something we probably don’t give enough thought to when creating social media posts or updating our websites, Accessibility. We tend to assume that everyone sees and reads our content in the same way we do, but that’s not necessarily the case.
For example, have you ever wondered how somebody using a screen reader experiences all those emojis we like to include in our posts? I shared a fascinating short video from Perkins School for the Blind which demonstrates exactly that. It’s only 52 seconds long and well worth watching! Watch the video here We also looked at decorative bold and italic text on social media, colour contrast, alt text for images and why video captions are so important.
I thought the information might be useful to more people, so I’ve made my presentation available as a PDF for anyone who’d like to have a look. You can view the presentation here Can Everyone Read Your Content?
And if you’re interested in joining us at one of our free GenNet networking meetings, you can book your place here
Remember: a few small changes to the way you create your content can make a real difference to how many people can access and understand it.
Some useful workshops and webinar events happening over the next few days and weeks:
Workshops:
Creating Video For Business (Interactive Workshop) – Clockwork Eye Video – LINK
Creating Videos with OBS – LINK
Strategic Prompting and Deep Research for Smarter Business Decisions – Conker AI – LINK
Agents for your Digital Workforce – Conker AI – LINK
Free Webinars:
Which Video Editing Software Is Best For You? – Clockwork Eye Video – LINK
Smartphone Video Settings Explained – Clockwork Eye Video – LINK
Camera Confidence & Presentation Skills – Clockwork Eye Video – LINK
Amazon Sellers Support & Connect -Vicki Weinberg – LINK
AI Q&A – Paul De Kock – 4 pm each Monday – LINK
Is It Time To Give Your LinkedIn Profile A Facelift?
Does your LinkedIn profile encourage your ideal prospects to talk to you?
You wouldn’t believe the amount of times I’ve delivered training to people who haven’t checked their profile in years and I really do mean years. Their profile is a CV, it has the wrong phone number, personal emails, sections missing and sections written to land them a job, not a new client.
Honestly, spend 5 minutes doing a bit of copy and pasting to check your profile positioning and lead generating effectiveness through my free scoring app or speak to me and I’ll do it for you. Click here to try it.
If you get below 80/85 then you need to be taking a look at how your profile is set up. You can, of course, speak to me about this. I’ll gladly help you improve your LinkedIn positioning and score as I have done for so many other businesses throughout the years!
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See you next week.
Warmest regards.
Rachel x
Rachel Moore Social Media
Award Winning Social Media Trainer & Consultant
07904 007 660 | 01423 529 708