Welcome to this week’s Rachel’s Social Snippets #99 – Bringing you the latest social media news to help keep you up-to-date. 🥰
Meta™ – Investors Sue Mark Zuckerberg Over Stock Scheme To Avoid California Billionaire Tax
Stockholders say Zuckerberg’s plan would allow him to preserve his control over the company by creating a new class of shares and avoid paying a one-time 5% wealth tax.
Meta™ – Meta Adds Individual Performance Data For Ad Creative
The company’s Ad Manager platform now offers a Breakdown tool that offers insights into specific promotional elements, albeit with certain limitations.
Instagram™ – Watch Out, YouTube – Instagram Goes From Short-Form To 90-Minute Videos
Instagram’s latest update could upend YouTube’s long-held position as the most lucrative platform for creators, if only Instagram plays its cards right.
LinkedIn™ – Increases User Time, Members & Creator Ads
Platform owner Microsoft’s earnings for the first quarter of fiscal 2027 offered insight in the app’s growth across multiple metrics.
Google™ – Business Profiles Add Facebook Messenger M.me Links
Google is emailing businesses to let them know it is automatically adding Facebook (Meta) Messenger M.me links to their Google Business Profile.
Pinterest™ – Reports Solid User Growth In Q3
The company’s third quarter earnings showed more than 20 million new users since Q2, including 17 million in regions outside its core markets.
LinkedIn Premium vs Free – is it worth paying?
I must get asked this question at least once if not twice a week… “Do I need LinkedIn Premium account to get results.” The short answer is no, not necessarily!
LinkedIn’s free account already allows you to:
- Build a professional profile
- Publish content
- Grow your network
- Engage with relevant people
- Promote your services
What extra benefits does Premium Business offer?
- Personalise more connection requests
- Display a sliding banner on your profile
- Add a prominent call-to-action button
- Become eligible for additional service enquiries
- See more information about who’s viewed your profile
- Send InMail messages to people you’re not connected with
So do I actually need Premium?
Not necessarily. It depends on how you’re using LinkedIn and whether you’ll make use of those additional features.
My advice
Get the most out of the free version first, then consider Premium if you have a specific reason for needing its additional features
Remember, paying for Premium won’t replace the need for a good profile, relevant content and meaningful engagement.
Some useful workshops and webinar events happening over the next few days and weeks:
Workshops:
Creating Video For Business (Interactive Workshop) – Clockwork Eye Video – LINK
Creating Videos with OBS – LINK
Strategic Prompting and Deep Research for Smarter Business Decisions – Conker AI – LINK
Agents for your Digital Workforce – Conker AI – LINK
Free Webinars:
Which Video Editing Software Is Best For You? – Clockwork Eye Video – LINK
Smartphone Video Settings Explained – Clockwork Eye Video – LINK
Camera Confidence & Presentation Skills – Clockwork Eye Video – LINK
Amazon Sellers Support & Connect -Vicki Weinberg – LINK
AI Q&A – Paul De Kock – 4 pm each Monday – LINK
Is It Time To Give Your LinkedIn Profile A Facelift?
Does your LinkedIn profile encourage your ideal prospects to talk to you?
You wouldn’t believe the amount of times I’ve delivered training to people who haven’t checked their profile in years and I really do mean years. Their profile is a CV, it has the wrong phone number, personal emails, sections missing and sections written to land them a job, not a new client.
Honestly, spend 5 minutes doing a bit of copy and pasting to check your profile positioning and lead generating effectiveness through my free scoring app or speak to me and I’ll do it for you. Click here to try it.
If you get below 80/85 then you need to be taking a look at how your profile is set up. You can, of course, speak to me about this. I’ll gladly help you improve your LinkedIn positioning and score as I have done for so many other businesses throughout the years!
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See you soon, not next week I’m off for a few days but when I’m back the following week, that will be my 100th Snippet – can you believe that? I certainly can’t!
Warmest regards.
Rachel x
Rachel Moore Social Media
Award Winning Social Media Trainer & Consultant
07904 007 660 | 01423 529 708