Welcome to this week’s Rachel’s Social Snippets #82 – Bringing you the latest social media news to help keep you up-to-date.
Meta™ – Lost 20 Million Users Last Quarter
Meta user numbers dip for first time ever, but its ad machine keeps booming
Instagram™ – Adds AI Creator Labels
This feature is rolling out for accounts that post artificial intelligence-generated content, and the labels will appear on profiles and content.
Instagram’s™ – Algorithm Purge: Original Creators Gain Ground As Aggregators Fade From View
Instagram’s latest algorithm targets repost-heavy accounts, extending Reels rules to photos and carousels to reward originals with better recommendations. Aggregators face reach cuts unless they transform content meaningfully.
Instagram™ – Is Bringing Its Latest AI Tools To Generate Video Clips Within Edits With A New Integration
This feature is being released gradually and is not yet available to all users so keep an eye open for it. You can generate a video clip from a text prompt, picture or video by using AI on Edits.
LinkedIn™ – Adds Option To Filter Replies By Verified Users
The platform has more than 100 million members with verification badges, and the update will give those users priority in post engagement.
LinkedIn™ – Building A Smarter, Faster Way To Find The Right People
AI-powered search expands on LinkedIn.
TikTok™ – Expands Out Of Phone Campaigns
A new partnership with Vistar Media will allow advertisers to bring their campaigns to more than a million placements beyond the app.
Did you know that LinkedIn takes note of all the actions you take inside the platform?
Including every time you:
- Pause to read a post
- Comment on someone else’s post
- Save a post
- Create a search
- Return to certain topics
By doing this LinkedIn starts to build a picture of the subjects you are interested in and it does something similar with the posts you publish too. It looks at the words you use, the topic of the post, the format and how people respond to it early on. This helps LinkedIn understand what your post is about and who might find it useful. So your content is not only shown to people because they follow you, it’s more likely to be shown to people when LinkedIn thinks:
‘This person is interested in this topic and this post seems to match that interest.’
If your content is too vague, too mixed or jumps around lots of unrelated topics, LinkedIn may struggle to understand who it’s for. And if LinkedIn cannot clearly understand what your post is about, it is less likely to show it to the right people.
Your profile plays a part in this too, because your Headline, About section, Experience, Skills and recent activity all help LinkedIn understand what you do, who you help and what topics you are connected to.
Therefore the clearer and more consistent you are across your profile, content and activity, the easier it is for LinkedIn to understand you and place your content in front of the right audience!
3 Editing Moves That Make Your Video Look Professional
Most small business videos don’t fail because of the camera. They fail in the edit. Tighten these three areas and the same footage will look sharper, clearer and more credible.
Some useful workshops and webinar events happening over the next few days and weeks:
WORKSHOPS:
Creating Video For Business (Interactive Workshop) – Clockwork Eye Video – LINK
FREE WEBINARS:
Which Video Editing Software Is Best For You? – Clockwork Eye Video – LINK
Smartphone Video Settings Explained – Clockwork Eye Video – LINK
Camera Confidence & Presentation Skills – Clockwork Eye Video – LINK
Amazon Sellers Support & Connect -Vicki Weinberg – LINK
Setting Up Your Home/Office Studio for Video Production – Clockwork Eye Video – LINK
Recent LinkedIn changes mean your profile helps influence who actually sees your content. If it’s too vague or outdated, your visibility can quietly drop without you realising.
If you’re unsure whether your profile is helping or holding you back, I offer focused 1–2–1 reviews with practical, straightforward advice on what to improve and what to leave alone.
£125 for a 2-hour session. If it’s been a while since you last reviewed your profile, it’s well worth having a free 20 minute discovery call 🥰
If you’d like to subscribe to further Snippets click here
Go check your LinkedIn profile and content, do they all align? If not, let’s chat.
Enjoy your week.🥰
Warmest regards.
Rachel x
Rachel Moore Social Media
Award Winning Social Media Trainer & Consultant
07904 007 660 | 01423 529 708