Welcome to this week’s Rachel’s Social Snippets #90– Bringing you the latest social media news to help keep you up-to-date.
Meta™ – Adds New Metrics To Track Business Chatbot Performance
Brands can now better assess how well their custom artificial intelligence Business Agents are navigating customer queries and handling responses.
Meta™ – Found To Breach EU Laws With ‘Addictive’ Instagram, Facebook Designs
Instagram and Facebook’s “addictive” designs have put Meta in breach of the European Union’s digital laws, the EU concluded Friday in a preliminary report.
Meta™ – Removes Instagram’s AI Remix Option
Only two days after launch, the company disabled a feature that allowed users to integrate other people’s content into artificial intelligence-generated images.
Instagram™ – Will Charge For AI Access
In a weekly Q&A, Chief Adam Mosseri said artificial intelligence models “are very expensive to run,” forcing the company to “either throttle people or ask them to pay.”
TikTok™ – Launches AI Literacy Measures
The app created a guide for spotting artificial intelligence usage and is about to introduce a learning hub designed to teach practical detection skills.
General – Stripe Bids $53B To Buy PayPal
Stripe and private equity firm Advent International have offered $60.50 a share in cash for PayPal, a bid valuing the payments company at over $53 billion and backed by roughly $50 billion in bank financing.
What Is Alt Text & Why Do Websites & Social Media Ask For It On Images?
Alt text (alternative text) is a brief written description of an image added to website code or a social media post. Its primary purpose is to convey the content and purpose of a visual to someone who cannot see it.
Websites and social media platforms prompt you to add alt text for three main reasons:
- Accessibility:
People with visual impairments rely on software called screen readers, which scan the page and read the alt text aloud. Without it, a screen reader will simply announce “image,” and the user will miss out on the context. - Search Engine Optimization (SEO):
Search engines (like Google) cannot “see” images in the traditional sense. Alt text helps search engine bots understand what an image depicts, making your content more discoverable in image search results. - Fallback Content:
If an image file is broken, corrupted or fails to load due to a slow internet connection, the alt text wording appears in the image’s place so the user still understands what was supposed to be there.
So it’s always a good idea to add ‘alt text’ to your images if the option is suggested.
Some useful workshops and webinar events happening over the next few days and weeks:
WORKSHOPS:
Creating Video For Business (Interactive Workshop) – Clockwork Eye Video – LINK
Strategic Prompting and Deep Research for Smarter Business Decisions – Conker AI – LINK
Agents for your Digital Workforce – Conker AI – LINK
FREE WEBINARS:
Which Video Editing Software Is Best For You? – Clockwork Eye Video – LINK
Smartphone Video Settings Explained – Clockwork Eye Video – LINK
Camera Confidence & Presentation Skills – Clockwork Eye Video – LINK
Amazon Sellers Support & Connect -Vicki Weinberg – LINK
AI Q&A – Paul De Kock – 4 pm each Monday – LINK
Is Your LinkedIn Profile Set Up For Generating Leads?
Find out using my AI LinkedIn Profile Lead Generation Scorer – Simply pop your information in and it will provide your score within 3-5 minutes. Quick, simple and very interesting. 🥰
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So, we’re already at the start of the school Summer holidays – how on earth did we get here so quickly!?
Warmest regards.
Rachel x
Rachel Moore Social Media
Award Winning Social Media Trainer & Consultant
07904 007 660 | 01423 529 708